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| FEATURED
TITLES |
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Marketing for Dummies
Alex Hiam
An
important new update to the classic first choice reference
for all marketers, sales managers, and customer service managers,
this new 2nd edition gives extensive coverage of every major
(and many minor) marketing activities and methods. It's a
cook book for anyone who needs to make more sales, grow a
business, manage a product line, or build a service-based
company. Complements Marketing Kit for Dummies, so that together
they provide extensive coverage of everything a marketing
department needs to do.
$21.95
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Portable
MBA
Charles Schewe, Ph.D.
and Alex Hiam
An
update of the classic test for executive workshops and trainings
on marketing, marketing management and strategy. Excellent
handout for self-study, pre-training preparations, or guided
study.
$34.95
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Brilliance
Marketing
Celia Rocks
Marketing
expert Celia Rocks has written a truly compelling book that
will help you discover the brilliance that shines through
your company, whether it's a small start-up operation, a
consulting firm or a multinational corporation with thousands
of employees. Forget reactive marketing strategies and canned
plans. Brilliance Marketing relies on creative intuition
and common sense—qualities you and your team already
have in abundance!
$14.95
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| FREE
MATERIAL! |
Insights
for Marketing offers free, supplemental content for readers of Marketing
for Dummies and Marketing Kit for Dummies. Even
if you're not a reader, take advantage of these free tips to
improve your marketing strategy!
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Marketing in Tough Times
A Preview from the new edition of Marketing Kit for Dummies by Alex Hiam to be released in Winter 2008
 View
article*
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The
Five Principles of Brilliant Sales & Marketing
A Commentary by Alex Hiam and Celia Rocks
View
article*
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